Agua Fresca

What is agua fresca? Well, if you’re anything like our co-founder, Victor, who grew up loving agua fresca in Monterrey, Mexico, then you know it’s a classic Mexican beverage. If you didn’t grow up in Mexico and you’re hearing about agua fresca for the first time, prepare yourself for a tasty lesson in Mexican culture.

Traditionally, agua frescas are made with delicious fruit juices such as pineapple, lime, or passionfruit, but can also be floral with flor de jamaica (hibiscus), or even a blend of spices and strained rice water called horchata. When Victor grew up and left Monterrey, he wanted to sip on something that reminded him of home, but with a modern twist and less sugar than the Mexican drinks already popular in the USA.

Before we decided to make our own sparkling agua fresca, we tried a lot of other sparkling waters. Sadly, all we found were carbonated concoctions with hints of citrus, whispers of watermelon, or the essence of the world’s smallest, least flavorful limes. For all their bubbles, they still fell flat. So we made our own, and we made it without compromises.

Founder
HOLA!

I’m Victor, founder and CEO of Bawi. I was born in Mexico—the youngest of three—and moved to the States when I was two. Growing up in South Texas, agua fresca was always around—at family gatherings, on the first hot day of the year, or just in a pitcher in the fridge. As a first-generation Mexican American, these flavors remind me of home and community. With Bawi, I’m celebrating that heritage by creating a sparkling, healthier twist on classic agua fresca—bold, refreshing, and rooted in tradition.

This is the first time we’ve seen a better-for-you Latino-inspired beverage. My vision is two fold: for a Hispanic consumer to pick up an agua fresca that tastes like home while keeping health in mind, and to introduce the vibrant flavors of our culture to new customers alike. Thank you for supporting our mission and helping make the world a little more culturally refreshing, one Bawi at a time. Salud!