Floura is a next gen fiber company founded by ice cream legend Jeni Britton and a few foodie friends who saw potential where others saw waste.
Our Process, Your Impact.
We transform what most would consider “trimmings” from fruit into nutritional gold. That cut cantaloupe, pineapple, or apple slices in your grocery store? The rinds and cores are helping you bridge the fiber gap, one delicious bite at a time. While many bars use date paste, we begin with apple paste made from fruit grown in upstate New York. Each FiberCrush bar is packed with 13 grams of fiber and providing 40% of your recommended weekly fiber diversity from 12 plants, it’s the most concentrated and diverse fiber bar on the market!
Our story
Floura is a next gen fiber company founded by ice cream legend Jeni Britton and a few foodie friends who saw potential where others saw waste.
