Nature’s Bakery

📍 Reno, NV

Hi, We're Nature’s Bakery.
We believe everyone deserves better-for-you food that tastes great and makes you feel good. Our purpose is to nourish families and enable them to thrive, one snack at a time. So, we make soft-baked goodness using real, wholesome ingredients in convenient, on-the-go snacks that help you not just survive life’s everyday balancing act, but thrive in the hustle.

Think Fig!
Figs are special. Seriously. They’ve nourished people for thousands of years and they’re as good for the planet as they are for people. Our trusted partner, Akca, processes figs on solar lines for less energy use and they utilize the whole fig during the production process. And did you know figs can thrive with minimal pesticides and no herbicides? Superfruit indeed. Watch the video above to learn more!

We <3 Figs
Did you know we’ve baked over three billion Fig Bars over the last five years? That’s a lot of bars—and a lot of snack time wins. Join our journey across the globe to spotlight the fruit we love the most. Whether harvesting or manufacturing, so much care goes into every hand-picked Fig. From our mission to your kitchen, with love.

Our story

A Bakery Is Born

At Nature’s Bakery, we believe that simple, wholesome snacks are the best fuel for active, joyful lives. From hearty whole grains to real fruit, what we bake in is just as important as what we leave out. Since 2011, we've soft-baked the goodness of real ingredients into snacks that are plant-based, dairy-free, nut-free and Non-GMO Project Verified. Our products are sold nationally at 100,000 stores including Target, Walmart, and Costco. Nature’s Bakery is one of the fastest-growing snack brands in the category and is part of KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our snacking platform and achieve our mission to nourish families and enable them to thrive.