The Magic Started at the Table
In the Netherlands, hagelslag—sprinkles on toast—isn’t just a treat, it’s a way of life. A simple sprinkle turns breakfast into something exciting.
Meet the Moms Behind the Magic: Rachel & Nicole
Rachel – The Multitasking Mom
Rachel is a busy mom who knows the struggle of picky eaters, rushed mornings, and snack-time meltdowns. When she discovered hagelslag, she saw its potential—fun for kids, easy for parents, but it needed a modern twist.
Nicole – The Netherlands Native
Nicole grew up with hagelslag on toast every morning, just like millions of Dutch kids. But when she moved to the U.S., she realized something was missing—where were the sprinkles for breakfast? That’s when the idea started brewing.