Why Our Founder, Well, Founded Us
swiig started when our founder, Dan Young, unexpectedly faced declining health despite his active lifestyle and love of sports. Plagued by fatigue, digestive distress, and brain fog, Dan searched in vain for solutions from conventional medicine. After struggling for years with a range of worsening symptoms, he discovered the restorative power of real, all-natural whole foods.
Once Dan had identified the root causes of his illness–years of nutrient-deficient processed foods combined with ingredients that were laden with mercury and other heavy metals–he created a personalized nutrition protocol that focused on detoxing and eliminating inflammatory ingredients while introducing minimally processed whole foods rich in vitamins, minerals and antioxidants. Though this lifestyle change was challenging and full of setbacks, Dan stayed the course, optimistic that a return to good health was imminent. His commitment paid off, and after one year, he fully regained his health.
Dan realized firsthand how proper nutrition can transform lives. So, he set out to make clean eating convenient and accessible for anyone seeking better health. Knowing that many people found nutrition complicated, Dan teamed up with holistic nutritionists and dieticians who embraced the Eastern traditions of medicine through a diet rich in whole foods. He created educational resources alongside a line of premium clean whole foods and supplements to make healthy living within reach for everyone!
